Emotion & Mood
Personality & Symbolism
Suitable for accent colors and attention-grabbing elements.
Color Harmonies
Visual Analysis
Technical Values
| HEX | #0343DF |
|---|---|
| RGB | rgb(3, 67, 223) |
| HSL | hsl(223, 97%, 44%) |
| CMYK | 99%, 70%, 0%, 13% |
| Contrast | Dark |
| CSS | background: #0343df; |
Accessibility — WCAG Contrast
WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: white (#FFFFFF).
Color Psychology
Color Temperature
This cool-toned color (hue 223°) evokes feelings of calm, trust, and intellectual focus. Cool colors tend to recede visually, creating depth and spaciousness in layouts.
Visual Weight
This mid-range lightness (44%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.
Saturation Impact
The high saturation (97%) creates a vibrant, attention-demanding presence. Highly saturated colors are processed faster by the human brain — reaction time decreases by approximately 50ms compared to desaturated variants.
Design Applications
Corporate & Enterprise
Communicates trust and professionalism — the top choice for corporate sites, legal firms, and B2B SaaS.
Government & Institutions
Authority and dependability — frequently used for government portals, educational institutions, and official communications.
CTAs & Accents
High saturation draws attention — use for primary buttons, notification badges, and important interactive elements.