Emotion & Mood
Personality & Symbolism
Often associated with growth, harmony, and the natural world, particularly new beginnings.
Ideal for designs that aim to evoke a sense of energy, freshness, or natural elements such as advertising for environmental causes, health and wellness brands, or tech companies seeking a modern and dynamic image.
Color Harmonies
Visual Analysis
Technical Values
| HEX | #2AA13B |
|---|---|
| RGB | rgb(42, 161, 59) |
| HSL | hsl(129, 59%, 40%) |
| CMYK | 74%, 0%, 63%, 37% |
| Contrast | Dark |
| CSS | background: #2AA13B; |
Accessibility — WCAG Contrast
WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: black (#000000).
Color Psychology
Color Temperature
This cool-toned color (hue 129°) evokes feelings of calm, trust, and intellectual focus. Cool colors tend to recede visually, creating depth and spaciousness in layouts.
Visual Weight
This mid-range lightness (40%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.
Saturation Impact
Moderate saturation (59%) strikes a balance between engagement and comfort. These tones can be viewed for extended periods without fatigue, making them ideal for interfaces used daily.
Design Applications
Nature & Sustainability
Symbolizes growth and eco-friendliness — perfect for environmental brands, organic products, and wellness apps.
Finance & Trust
Represents prosperity and stability — widely used in banking, fintech, and investment platforms.