Emotion & Mood
Personality & Symbolism
Stability, endurance, quiet strength
Eco branding, spa interiors, botanical illustration, organic products.
Color Harmonies
Visual Analysis
Technical Values
| HEX | #44712E |
|---|---|
| RGB | rgb(68, 113, 46) |
| HSL | hsl(100, 42%, 31%) |
| CMYK | 40%, 0%, 59%, 56% |
| Contrast | Light |
| CSS | background: #44712E; |
Accessibility — WCAG Contrast
WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: white (#FFFFFF).
Color Psychology
Color Temperature
This color sits in the transitional zone between warm and cool (hue 100°), creating a balanced sensation that's neither energetic nor cold. It's psychologically versatile.
Visual Weight
At 31% lightness, this color carries substantial visual weight. Dark colors add perceived importance and gravity to elements. Research shows dark elements are perceived as 10-30% heavier.
Saturation Impact
Moderate saturation (42%) strikes a balance between engagement and comfort. These tones can be viewed for extended periods without fatigue, making them ideal for interfaces used daily.
Design Applications
Nature & Sustainability
Symbolizes growth and eco-friendliness — perfect for environmental brands, organic products, and wellness apps.
Finance & Trust
Represents prosperity and stability — widely used in banking, fintech, and investment platforms.