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Red · 🗳️ XKCD

Mahogany

#4A0100

A deep vivid red with warm undertones. Named by popular vote in the XKCD color survey — a crowdsourced color name used by 53+ respondents.

Generate palette with this color →

Emotion & Mood

Emotion
MysteriousVibrantWarm
Mood
IntenseContemplative

Personality & Symbolism

ConfidentStrongAssertive
Recommended Use

Suitable for accent colors and attention-grabbing elements.

Color Harmonies

Complementary
#4a0100
+
#004b4d
Split Complementary
#004d28
#4a0100
#00254d
Darker Shades
Lighter Tints

Visual Analysis

Hue1°
Saturation100%
Lightness15%
This is a dark color with high saturation. It falls in the red hue family (1°).

Technical Values

HEX#4A0100
RGBrgb(74, 1, 0)
HSLhsl(1, 100%, 15%)
CMYK0%, 99%, 100%, 71%
ContrastDark
CSSbackground: #4a0100;

Accessibility — WCAG Contrast

White Text Sample
The quick brown fox jumps.
16.21:1
AA AAA
Black Text Sample
The quick brown fox jumps.
1.30:1
AA AAA

WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: white (#FFFFFF).

Color Psychology

Color Temperature

This warm-toned color (hue 1°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.

Visual Weight

At 15% lightness, this color carries substantial visual weight. Dark colors add perceived importance and gravity to elements. Research shows dark elements are perceived as 10-30% heavier.

Saturation Impact

The high saturation (100%) creates a vibrant, attention-demanding presence. Highly saturated colors are processed faster by the human brain — reaction time decreases by approximately 50ms compared to desaturated variants.

Design Applications

Food & Beverage

Stimulates appetite and conveys urgency — ideal for restaurant branding, food packaging, and sale promotions.

Health & Vitality

Represents life energy and passion — great for fitness brands, health apps, and wellness products.

Dark Theme & UI

Deep tones reduce eye strain in dark mode — perfect for code editors, media players, and night-mode interfaces.

CTAs & Accents

High saturation draws attention — use for primary buttons, notification badges, and important interactive elements.

Similar Colors

Pastel Red
#DB5856
長春 (Cyohsyun)
#BF6766
Marsala
#97201E
Maroon Brownish Red
#670C0A
Greyish Gray (or Stony Grey)
#919191
Grayish Lavender
#998F8F
Dark Grayish Adamsite (Fictional name, based on the hex code)
#ADADAD
Light Greyish Beige
#E1DEDE