Emotion & Mood
Personality & Symbolism
Stability, endurance, quiet strength
Eco branding, spa interiors, botanical illustration, organic products.
Color Harmonies
Visual Analysis
Technical Values
| HEX | #70891E |
|---|---|
| RGB | rgb(112, 137, 30) |
| HSL | hsl(74, 64%, 33%) |
| CMYK | 18%, 0%, 78%, 46% |
| Contrast | Light |
| CSS | background: #70891E; |
Accessibility — WCAG Contrast
WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: black (#000000).
Color Psychology
Color Temperature
This color sits in the transitional zone between warm and cool (hue 74°), creating a balanced sensation that's neither energetic nor cold. It's psychologically versatile.
Visual Weight
At 33% lightness, this color carries substantial visual weight. Dark colors add perceived importance and gravity to elements. Research shows dark elements are perceived as 10-30% heavier.
Saturation Impact
The high saturation (64%) creates a vibrant, attention-demanding presence. Highly saturated colors are processed faster by the human brain — reaction time decreases by approximately 50ms compared to desaturated variants.
Design Applications
Education & Learning
Stimulates mental activity and optimism — great for educational platforms, children's products, and attention-grabbing CTAs.
Warning & Highlights
High visibility for important notices, safety signage, and UI highlight states.
CTAs & Accents
High saturation draws attention — use for primary buttons, notification badges, and important interactive elements.