Emotion & Mood
Personality & Symbolism
Growth, renewal, gentle elegance
Tech UI, luxury branding, meditation apps, architectural design.
Color Harmonies
Visual Analysis
Technical Values
| HEX | #767194 |
|---|---|
| RGB | rgb(118, 113, 148) |
| HSL | hsl(249, 14%, 51%) |
| CMYK | 20%, 24%, 0%, 42% |
| Contrast | Dark |
| CSS | background: #767194; |
Accessibility — WCAG Contrast
WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: white (#FFFFFF).
Color Psychology
Color Temperature
This cool-toned color (hue 249°) evokes feelings of calm, trust, and intellectual focus. Cool colors tend to recede visually, creating depth and spaciousness in layouts.
Visual Weight
This mid-range lightness (51%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.
Saturation Impact
The low saturation (14%) gives this color a muted, sophisticated quality. Desaturated colors reduce cognitive load and are associated with professionalism and maturity in design research.
Design Applications
Corporate & Enterprise
Communicates trust and professionalism — the top choice for corporate sites, legal firms, and B2B SaaS.
Government & Institutions
Authority and dependability — frequently used for government portals, educational institutions, and official communications.