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Red · 🗳️ XKCD

Burnt Red

#9F2305

A deep vivid red with warm undertones. Named by popular vote in the XKCD color survey — a crowdsourced color name used by 109+ respondents.

Generate palette with this color →

Emotion & Mood

Emotion
BalancedVibrantWarm
Mood
EnergeticDynamic

Personality & Symbolism

ConfidentStrongAssertive
Recommended Use

Suitable for accent colors and attention-grabbing elements.

Color Harmonies

Complementary
#9f2305
+
#05809e
Split Complementary
#059e70
#9f2305
#05339e
Darker Shades
Lighter Tints

Visual Analysis

Hue12°
Saturation94%
Lightness32%
This is a dark color with high saturation. It falls in the red hue family (12°).

Technical Values

HEX#9F2305
RGBrgb(159, 35, 5)
HSLhsl(12, 94%, 32%)
CMYK0%, 78%, 97%, 38%
ContrastDark
CSSbackground: #9f2305;

Accessibility — WCAG Contrast

White Text Sample
The quick brown fox jumps.
7.73:1
AA AAA
Black Text Sample
The quick brown fox jumps.
2.72:1
AA AAA

WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: white (#FFFFFF).

Color Psychology

Color Temperature

This warm-toned color (hue 12°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.

Visual Weight

At 32% lightness, this color carries substantial visual weight. Dark colors add perceived importance and gravity to elements. Research shows dark elements are perceived as 10-30% heavier.

Saturation Impact

The high saturation (94%) creates a vibrant, attention-demanding presence. Highly saturated colors are processed faster by the human brain — reaction time decreases by approximately 50ms compared to desaturated variants.

Design Applications

Food & Beverage

Stimulates appetite and conveys urgency — ideal for restaurant branding, food packaging, and sale promotions.

Health & Vitality

Represents life energy and passion — great for fitness brands, health apps, and wellness products.

CTAs & Accents

High saturation draws attention — use for primary buttons, notification badges, and important interactive elements.

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