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Red

Wine Red (approximately)

#B34788

A rich and vibrant shade of red, reminiscent of ripe berries or a full-bodied wine.

Generate palette with this color →

Emotion & Mood

Emotion
PassionateEnergetic
Mood
DramaticBold

Personality & Symbolism

IntenseCharismatic
Cultural Symbolism

Wine Red is often associated with love, passion, strength, and luxury.

Recommended Use

Ideal for creating a sense of intensity, power, or sophistication in design and branding.

Color Harmonies

Complementary
#B34788
+
#47b372
Split Complementary
#52b347
#B34788
#47b3a8
Darker Shades
Lighter Tints

Visual Analysis

Hue324°
Saturation43%
Lightness49%
This is a medium-toned color with moderate saturation. It falls in the purple hue family (324°).

Technical Values

HEX#B34788
RGBrgb(179, 71, 136)
HSLhsl(324, 43%, 49%)
CMYK0%, 60%, 24%, 30%
ContrastDark
CSSbackground: #B34788;

Accessibility — WCAG Contrast

White Text Sample
The quick brown fox jumps.
5.03:1
AA AAA
Black Text Sample
The quick brown fox jumps.
4.17:1
AA AAA

WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: white (#FFFFFF).

Color Psychology

Color Temperature

This warm-toned color (hue 324°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.

Visual Weight

This mid-range lightness (49%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.

Saturation Impact

Moderate saturation (43%) strikes a balance between engagement and comfort. These tones can be viewed for extended periods without fatigue, making them ideal for interfaces used daily.

Design Applications

Luxury & Premium

Evokes luxury and exclusivity — perfect for premium brands, beauty products, and high-end fashion.

Art & Spirituality

Connected to imagination and spirituality — ideal for gallery websites, meditation apps, and creative portfolios.

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