Emotion & Mood
Personality & Symbolism
Growth, renewal, gentle elegance
Interior design, food branding, fashion, lifestyle packaging.
Color Harmonies
Visual Analysis
Technical Values
| HEX | #B97A78 |
|---|---|
| RGB | rgb(185, 122, 120) |
| HSL | hsl(2, 32%, 60%) |
| CMYK | 0%, 34%, 35%, 27% |
| Contrast | Dark |
| CSS | background: #B97A78; |
Accessibility — WCAG Contrast
WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: black (#000000).
Color Psychology
Color Temperature
This warm-toned color (hue 2°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.
Visual Weight
This mid-range lightness (60%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.
Saturation Impact
Moderate saturation (32%) strikes a balance between engagement and comfort. These tones can be viewed for extended periods without fatigue, making them ideal for interfaces used daily.
Design Applications
Food & Beverage
Stimulates appetite and conveys urgency — ideal for restaurant branding, food packaging, and sale promotions.
Health & Vitality
Represents life energy and passion — great for fitness brands, health apps, and wellness products.