Emotion & Mood
Personality & Symbolism
#BB4148 symbolizes the earthy and natural, evoking a sense of strength and stability. It also represents warmth, love, and comfort.
Ideal for creating strong visual elements in design, such as logos, branding, packaging, or as an accent color in web design.
Color Harmonies
Visual Analysis
Technical Values
| HEX | #BB4148 |
|---|---|
| RGB | rgb(187, 65, 72) |
| HSL | hsl(357, 48%, 49%) |
| CMYK | 0%, 65%, 61%, 27% |
| Contrast | Dark |
| CSS | background: #BB4148; |
Accessibility — WCAG Contrast
WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: white (#FFFFFF).
Color Psychology
Color Temperature
This warm-toned color (hue 357°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.
Visual Weight
This mid-range lightness (49%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.
Saturation Impact
Moderate saturation (48%) strikes a balance between engagement and comfort. These tones can be viewed for extended periods without fatigue, making them ideal for interfaces used daily.
Design Applications
Food & Beverage
Stimulates appetite and conveys urgency — ideal for restaurant branding, food packaging, and sale promotions.
Health & Vitality
Represents life energy and passion — great for fitness brands, health apps, and wellness products.