HomeColor Encyclopedia
Purple / Violet

Plum Wine

#BC179C

A delicate blend of red and blue, this soft and rich color is a beautiful variation of purple.

Generate palette with this color →

Emotion & Mood

Emotion
RomanticIntimate
Mood
ElegantSubtleDreamy

Personality & Symbolism

MysteriousSophisticatedAlluring
Cultural Symbolism

Wisdom, Ambition, Creativity, Spirituality

Recommended Use

Ideal for romantic events, interior decoration in living rooms and bedrooms, and fashion accessories like scarves and handbags.

Color Harmonies

Complementary
#BC179C
+
#17ba38
Split Complementary
#48ba17
#BC179C
#17ba89
Darker Shades
Lighter Tints

Visual Analysis

Hue312°
Saturation78%
Lightness41%
This is a medium-toned color with high saturation. It falls in the purple hue family (312°).

Technical Values

HEX#BC179C
RGBrgb(188, 23, 156)
HSLhsl(312, 78%, 41%)
CMYK0%, 88%, 17%, 26%
ContrastDark
CSSbackground: #BC179C;

Accessibility — WCAG Contrast

White Text Sample
The quick brown fox jumps.
5.61:1
AA AAA
Black Text Sample
The quick brown fox jumps.
3.74:1
AA AAA

WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: white (#FFFFFF).

Color Psychology

Color Temperature

This warm-toned color (hue 312°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.

Visual Weight

This mid-range lightness (41%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.

Saturation Impact

The high saturation (78%) creates a vibrant, attention-demanding presence. Highly saturated colors are processed faster by the human brain — reaction time decreases by approximately 50ms compared to desaturated variants.

Design Applications

Luxury & Premium

Evokes luxury and exclusivity — perfect for premium brands, beauty products, and high-end fashion.

Art & Spirituality

Connected to imagination and spirituality — ideal for gallery websites, meditation apps, and creative portfolios.

CTAs & Accents

High saturation draws attention — use for primary buttons, notification badges, and important interactive elements.

Similar Colors

Purple-Red (Dark)
#770861
Maroon Garnet
#610350
Purpleish
#98568D
Eclectic Violet
#EC94DE
Lavender Haze (薰衣草雾)
#9A8C98
Candy Pink
#FF63E9
Fuchsia Violet
#FC24DF
#231421 (Navy Blue)
#231421