HomeColor Encyclopedia
Orange · 🇯🇵 和色

紅鬱金 (Beniukon)

#E98B2A

A medium vivid orange with warm undertones. A traditional Japanese color (和色) with deep cultural roots in kimono, ink painting, and seasonal aesthetics.

Generate palette with this color →

Emotion & Mood

Emotion
BalancedVibrantWarm
Mood
EnergeticDynamic

Personality & Symbolism

BoldExpressiveOutgoing
Cultural Symbolism

Rooted in Japanese culture, nature, and seasonal beauty.

Recommended Use

Suitable for accent colors and attention-grabbing elements.

Color Harmonies

Complementary
#E98B2A
+
#2b8ae9
Split Complementary
#2be9e9
#E98B2A
#2b2be9
Darker Shades
Lighter Tints

Visual Analysis

Hue30°
Saturation81%
Lightness54%
This is a medium-toned color with high saturation. It falls in the orange hue family (30°).

Technical Values

HEX#E98B2A
RGBrgb(233, 139, 42)
HSLhsl(30, 81%, 54%)
CMYK0%, 40%, 82%, 9%
ContrastDark
CSSbackground: #E98B2A;

Accessibility — WCAG Contrast

White Text Sample
The quick brown fox jumps.
2.56:1
AA AAA
Black Text Sample
The quick brown fox jumps.
8.19:1
AA AAA

WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: black (#000000).

Color Psychology

Color Temperature

This warm-toned color (hue 30°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.

Visual Weight

This mid-range lightness (54%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.

Saturation Impact

The high saturation (81%) creates a vibrant, attention-demanding presence. Highly saturated colors are processed faster by the human brain — reaction time decreases by approximately 50ms compared to desaturated variants.

Design Applications

Creative Industries

Conveys enthusiasm and creativity — perfect for design studios, digital agencies, and entertainment brands.

Youth & Social

Friendly and approachable — ideal for social platforms, gaming UIs, and youth-oriented products.

CTAs & Accents

High saturation draws attention — use for primary buttons, notification badges, and important interactive elements.

Similar Colors

Warm Brown
#964E02
Dark Olive Brown
#443D36
D9C3AD (Tan)
#D9C3AD
백자 (White Porcelain)
#FAF0E6
Caramel Latte (焦糖拿铁)
#D4A373
琥珀 (Kohaku)
#CA7A2C
Orangish Brown
#B25F03
Orange Brown
#BE6400