Emotion & Mood
Personality & Symbolism
Growth, renewal, gentle elegance
Interior design, food branding, fashion, lifestyle packaging.
Color Harmonies
Visual Analysis
Technical Values
| HEX | #F5788B |
|---|---|
| RGB | rgb(245, 120, 139) |
| HSL | hsl(351, 86%, 72%) |
| CMYK | 0%, 51%, 43%, 4% |
| Contrast | Dark |
| CSS | background: #F5788B; |
Accessibility — WCAG Contrast
WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: black (#000000).
Color Psychology
Color Temperature
This warm-toned color (hue 351°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.
Visual Weight
With 72% lightness, this color feels lightweight and expansive. Light colors psychologically reduce perceived weight of UI elements by up to 20%, making interfaces feel more airy.
Saturation Impact
The high saturation (86%) creates a vibrant, attention-demanding presence. Highly saturated colors are processed faster by the human brain — reaction time decreases by approximately 50ms compared to desaturated variants.
Design Applications
Food & Beverage
Stimulates appetite and conveys urgency — ideal for restaurant branding, food packaging, and sale promotions.
Health & Vitality
Represents life energy and passion — great for fitness brands, health apps, and wellness products.
Backgrounds & Space
Light tones create spacious, breathable layouts — ideal for content-heavy pages, minimalist designs, and card backgrounds.
CTAs & Accents
High saturation draws attention — use for primary buttons, notification badges, and important interactive elements.