Cultural Resonance
A traditional Chinese color with historical roots. Modern nomenclature.
Five Elements
Technical Specs
| HEX | #EC7696 |
|---|---|
| RGB | 236, 118, 150 |
| HSL | 344°, 76%, 69% |
| CMYK | 0%, 68%, 21%, 0% |
Visual Analysis
A medium-light magenta tone (H:344° S:76% L:69%) that is highly saturated, vibrant. It carries the brilliance of ceramic glaze, offering a distinctive presence in any palette.
Color Harmonies
Design Applications
Brand & Identity
"淡绛红" is particularly suited for fashion, entertainment, and romance brands. Its specific tonal character (H:344° S:76%) creates a distinctive brand identity that stands apart from generic color choices.
Interior & Spatial
In spatial design, this specific shade excels in boutique spaces, vanity areas, and festive settings. With 69% lightness, it offers versatile mid-range presence — suitable for card backgrounds, hover states, and decorative fills.
Digital & UI
In digital interfaces, consider using "淡绛红" for promotional banners, like buttons, and expressive UI accents. With 69% lightness, it offers versatile mid-range presence — suitable for card backgrounds, hover states, and decorative fills.
Accessibility — WCAG Contrast
WCAG 2.1 requires ≥4.5:1 for AA and ≥7:1 for AAA. Best text color: black (#000).
Color Psychology
Color Temperature
Warm-toned (hue 344°), triggers energy and action. Warm colors advance visually, making elements feel prominent.
Visual Weight
At 69% lightness, feels lightweight and expansive — reduces perceived element weight by ~20%.
Saturation Impact
High saturation (76%) demands attention — brain processes ~50ms faster than desaturated variants.