Cultural Resonance
A traditional Chinese color with historical roots. Modern nomenclature.
Five Elements
Technical Specs
| HEX | #652B1C |
|---|---|
| RGB | 101, 43, 28 |
| HSL | 12°, 57%, 25% |
| CMYK | 33%, 89%, 92%, 48% |
Visual Analysis
A deep and dark red tone (H:12° S:57% L:25%) that is distinctly saturated, vivid. It carries the luster of lacquerware, offering a distinctive presence in any palette.
Color Harmonies
Design Applications
Brand & Identity
"可可棕" is particularly suited for luxury goods, fine dining, and heritage brands. Its specific tonal character (H:12° S:57%) creates a distinctive brand identity that stands apart from generic color choices.
Interior & Spatial
In spatial design, this specific shade excels in intimate dining rooms and cozy libraries. Its dark depth works best as a grounding element — headers, footers, or bold text on light backgrounds.
Digital & UI
In digital interfaces, consider using "可可棕" for warm CTAs, notification badges, and accent borders. Its dark depth works best as a grounding element — headers, footers, or bold text on light backgrounds.
Accessibility — WCAG Contrast
WCAG 2.1 requires ≥4.5:1 for AA and ≥7:1 for AAA. Best text color: white (#FFF).
Color Psychology
Color Temperature
Warm-toned (hue 12°), triggers energy and action. Warm colors advance visually, making elements feel prominent.
Visual Weight
At 25% lightness, carries substantial visual weight — adds perceived importance and gravity.
Saturation Impact
Moderate saturation (57%) balances engagement and comfort for extended viewing.