Cultural Resonance
A traditional Chinese color with historical roots. Modern nomenclature.
Five Elements
Technical Specs
| HEX | #681752 |
|---|---|
| RGB | 104, 23, 82 |
| HSL | 316°, 64%, 25% |
| CMYK | 49%, 100%, 29%, 32% |
Visual Analysis
A deep and dark purple tone (H:316° S:64% L:25%) that is distinctly saturated, vivid. It carries the luster of lacquerware, offering a distinctive presence in any palette.
Color Harmonies
Design Applications
Brand & Identity
"牵牛紫" is particularly suited for creative agencies, beauty brands, and cultural venues. Its specific tonal character (H:316° S:64%) creates a distinctive brand identity that stands apart from generic color choices.
Interior & Spatial
In spatial design, this specific shade excels in galleries, boutique hotels, and artistic lofts. Its dark depth works best as a grounding element — headers, footers, or bold text on light backgrounds.
Digital & UI
In digital interfaces, consider using "牵牛紫" for featured content, premium badges, and creative tool interfaces. Its dark depth works best as a grounding element — headers, footers, or bold text on light backgrounds.
Accessibility — WCAG Contrast
WCAG 2.1 requires ≥4.5:1 for AA and ≥7:1 for AAA. Best text color: white (#FFF).
Color Psychology
Color Temperature
Warm-toned (hue 316°), triggers energy and action. Warm colors advance visually, making elements feel prominent.
Visual Weight
At 25% lightness, carries substantial visual weight — adds perceived importance and gravity.
Saturation Impact
High saturation (64%) demands attention — brain processes ~50ms faster than desaturated variants.