Cultural Resonance
A traditional Chinese color with historical roots. Modern nomenclature.
Five Elements
Technical Specs
| HEX | #63071C |
|---|---|
| RGB | 99, 7, 28 |
| HSL | 346°, 87%, 21% |
| CMYK | 32%, 100%, 84%, 49% |
Visual Analysis
A deep and dark red tone (H:346° S:87% L:21%) that is intensely saturated, bold. It carries the luster of lacquerware, offering a distinctive presence in any palette.
Color Harmonies
Design Applications
Brand & Identity
"石竹紫" is particularly suited for fashion, entertainment, and romance brands. Its specific tonal character (H:346° S:87%) creates a distinctive brand identity that stands apart from generic color choices.
Interior & Spatial
In spatial design, this specific shade excels in boutique spaces, vanity areas, and festive settings. Its dark depth works best as a grounding element — headers, footers, or bold text on light backgrounds.
Digital & UI
In digital interfaces, consider using "石竹紫" for promotional banners, like buttons, and expressive UI accents. Its dark depth works best as a grounding element — headers, footers, or bold text on light backgrounds.
Accessibility — WCAG Contrast
WCAG 2.1 requires ≥4.5:1 for AA and ≥7:1 for AAA. Best text color: white (#FFF).
Color Psychology
Color Temperature
Warm-toned (hue 346°), triggers energy and action. Warm colors advance visually, making elements feel prominent.
Visual Weight
At 21% lightness, carries substantial visual weight — adds perceived importance and gravity.
Saturation Impact
High saturation (87%) demands attention — brain processes ~50ms faster than desaturated variants.