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Red · 🇯🇵 和色

桜鼠 (Sakuranezumi)

#B19693

A medium muted red with warm undertones. A traditional Japanese color (和色) with deep cultural roots in kimono, ink painting, and seasonal aesthetics.

Generate palette with this color →

Emotion & Mood

Emotion
BalancedSubtleWarm
Mood
StableGrounded

Personality & Symbolism

ReservedThoughtfulRefined
Cultural Symbolism

Rooted in Japanese culture, nature, and seasonal beauty.

Recommended Use

Suitable for backgrounds and subtle design elements.

Color Harmonies

Complementary
#B19693
+
#95afb2
Split Complementary
#95b2a6
#B19693
#95a0b2
Darker Shades
Lighter Tints

Visual Analysis

Hue6°
Saturation16%
Lightness64%
This is a medium-toned color with low saturation. It falls in the red hue family (6°).

Technical Values

HEX#B19693
RGBrgb(177, 150, 147)
HSLhsl(6, 16%, 64%)
CMYK0%, 15%, 17%, 31%
ContrastLight
CSSbackground: #B19693;

Accessibility — WCAG Contrast

White Text Sample
The quick brown fox jumps.
2.74:1
AA AAA
Black Text Sample
The quick brown fox jumps.
7.65:1
AA AAA

WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: black (#000000).

Color Psychology

Color Temperature

This warm-toned color (hue 6°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.

Visual Weight

This mid-range lightness (64%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.

Saturation Impact

The low saturation (16%) gives this color a muted, sophisticated quality. Desaturated colors reduce cognitive load and are associated with professionalism and maturity in design research.

Design Applications

Food & Beverage

Stimulates appetite and conveys urgency — ideal for restaurant branding, food packaging, and sale promotions.

Health & Vitality

Represents life energy and passion — great for fitness brands, health apps, and wellness products.

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