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Red · 🇯🇵 和色

紅樺 (Benikaba)

#B54434

A medium vivid red with warm undertones. A traditional Japanese color (和色) with deep cultural roots in kimono, ink painting, and seasonal aesthetics.

Generate palette with this color →

Emotion & Mood

Emotion
BalancedWarm
Mood
StableGrounded

Personality & Symbolism

BalancedApproachableVersatile
Cultural Symbolism

Rooted in Japanese culture, nature, and seasonal beauty.

Recommended Use

Suitable for accent colors and attention-grabbing elements.

Color Harmonies

Complementary
#B54434
+
#35a7b6
Split Complementary
#35b684
#B54434
#3566b6
Darker Shades
Lighter Tints

Visual Analysis

Hue7°
Saturation55%
Lightness46%
This is a medium-toned color with moderate saturation. It falls in the red hue family (7°).

Technical Values

HEX#B54434
RGBrgb(181, 68, 52)
HSLhsl(7, 55%, 46%)
CMYK0%, 62%, 71%, 29%
ContrastDark
CSSbackground: #B54434;

Accessibility — WCAG Contrast

White Text Sample
The quick brown fox jumps.
5.47:1
AA AAA
Black Text Sample
The quick brown fox jumps.
3.84:1
AA AAA

WCAG 2.1 requires a contrast ratio of ≥4.5:1 for AA (normal text) and ≥7:1 for AAA. Best text color for this background: white (#FFFFFF).

Color Psychology

Color Temperature

This warm-toned color (hue 7°) triggers psychological responses associated with energy, comfort, and action. Warm colors appear to advance towards the viewer, making elements feel closer and more prominent.

Visual Weight

This mid-range lightness (46%) creates a balanced visual presence — neither heavy nor ethereal. It works well for both text and interactive elements.

Saturation Impact

Moderate saturation (55%) strikes a balance between engagement and comfort. These tones can be viewed for extended periods without fatigue, making them ideal for interfaces used daily.

Design Applications

Food & Beverage

Stimulates appetite and conveys urgency — ideal for restaurant branding, food packaging, and sale promotions.

Health & Vitality

Represents life energy and passion — great for fitness brands, health apps, and wellness products.

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